- #Persona creation workshop overview how to#
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Well, that's not exactly how it works - there isn't a set list of universally-recognized buyer personas to choose from, nor is there a standard for the number of personas you need. While beginning work on your personas, you may ask yourself, "What are the different types of buyer personas?" From there, it'd be simple to adjust one for your business - right?
#Persona creation workshop overview how to#
(You can learn more about how to do that by downloading our Content Mapping Template.)Īnd if you take the time to also create negative personas, you’ll have the added advantage of being able to segment out the "bad apples” from the rest of your contacts, which can help you achieve a lower cost-per-lead and cost-per-customer - and, therefore, see higher sales productivity. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content. It also enables you to target or personalize your marketing for different segments of your audience.įor example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging to what you know about those different personas.įurthermore, when combined with lifecycle stage (i.e. How can buyer personas be used in marketing?Īt the most basic level, developing personas allows you to create content and messaging that appeals to your target audience. While a buyer persona is a representation of your ideal customer, a negative - or "exclusionary” - persona is a representation of who you don ’ t want as a customer.įor example, this could include professionals who are too advanced for your product or service, students who are only engaging with your content for research/ knowledge, or potential customers who are just too expensive to acquire (because of a low average sale price, their propensity to churn, or their unlikeliness to purchase again from your company). But if you’re new to personas, start small - you can always develop more personas later if needed. The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.).ĭepending on your business, you could have as few as one or two personas, or as many as 10 or 20.
#Persona creation workshop overview full#
Use HubSpot persona templates to easily organize your audience segments and make your marketing strongerįor example, you may know your target buyers are caregivers, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers tick, it's critical to develop detailed personas for your business. This makes it easier for you to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience. Why exactly are buyer personas so important to your business?īuyer personas help you understand your customers (and prospective customers) better.
#Persona creation workshop overview download#
It's all about how you obtain your market research and customer data, and then present that information within your business.įollow along with HubSpot's guide and download these persona templatesto simplify this process. The good news is, they aren't that difficult to create. "Okay, so personas are really important to my business. More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).Īs a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time.
Accounting Alan.ĭo you know who your business's buyer personas are? And if so, how much do you know about them?īuyer personas are semi-fictional representations of your ideal customers based on data and research.